However, unlike Hootsuite, Tweetdeck doesn’t display scheduled posts in a calendar planner view.
Similar to Hootsuite, Tweetdeck also allows you to post immediately from the platform or schedule posts in advance. You can get a glimpse of how your Hootsuite calendar planner might look with a few posts scheduled for future dates below: Hootsuite has no limit on how many posts a user can schedule, regardless of the pricing plan. Scheduling and Postingīoth Hootsuite and Tweetdeck let users manage multiple social media accounts from a single dashboard and offer post scheduling (TweetDeck users are limited to Twitter, of course, but can manage multiple Twitter accounts). In this section, we’ll cover how well TweetDeck and Hootsuite implement the four social media management features most platforms share: scheduling, interaction management, social media monitoring, and link shortening. Core Features Shared by Both HootSuite and TweetDeck While Tweetdeck developed integrations with other platforms, Twitter removed them after the acquisition. That’s in addition to LinkedIn updates and scheduled posts and post scheduling on Instagram. On Twitter, for instance, you can track mentions, keywords, hashtags, retweets, and likes. What’s more, each platform’s varying features and contexts are represented in Hootsuite’s posting functionality. Currently, Hootsuite assists in the management of the following networks: Supported Social NetworksĪs a non-exclusive app, Hootsuite lets social media managers operate several platforms at once. However, those integrations were later cut after the company was acquired by Twitter and underwent numerous changes. Over time, the company added compatibility for other social networks. The initial functionality presents users with a row of clear, customizable columns that display an array of different Twitter interactions, like timeline, direct messages, hashtags, search results. TweetDeck was released independently in 2008, built by developer Lain Dodsworth, at a time when there were limited options for social management tools. Currently, Hootsuite has captured 4.33 percent of the social media marketing market, according to Datanyze. Over time it’s improved its once-dated interface, integrated social listening features, advertising campaign management, and expanded its analytics. The app began as a comparatively stripped-down Tweet scheduler but has since expanded its functionality now able to help marketers run simultaneous campaigns on multiple social networks. Hootsuite was founded in 2008 by current CEO Ryan Holmes. In this Hootsuite vs TweetDeck guide, we will explore the key differences between the two platforms in terms of features, capabilities, and who each tool is best for. However, although they both have a huge customer base, they are fundamentally different in many ways. Hootsuite and TweetDeck are two extremely popular social media tools. Other platforms are designed simply to enhance your experience viewing your own social media. Some of these tools are intended specifically for social media marketing and are equipped with all the necessary features to help you get as much engagement as possible from your posts. As social media of all kinds have exploded in popularity over the years, numerous social media tools have been created as well.
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